Universities
are communities all unto themselves.
None-the-less, departments within the
university still need to market themselves not
only to students and the administration, but
frequently to funding agencies. This means
asking:
Strategic planning
How do we fulfill our part of the university’s strategic objectives?
Customer service
How do we service our customers, whether they are students, faculty, researchers or administrators effectively so they realize benefit for our organization?
Introducing new products / services
What new or existing academic courses, research, products or services do our customers need that we can provide within a sound academic and/or business model?
Program management
How do we create a program or project that has realistic success criteria, a map to get it done in a timely manner, with viable contingency plans for when—not IF—things go awry?
Competition
How do we effectively position ourselves to be leaders in academia, IT, research or special areas of interest?
People issues
How do we bring together a unified team to accomplish the organization’s goals?
Strategic planning
How do we fulfill our part of the university’s strategic objectives?
Customer service
How do we service our customers, whether they are students, faculty, researchers or administrators effectively so they realize benefit for our organization?
Introducing new products / services
What new or existing academic courses, research, products or services do our customers need that we can provide within a sound academic and/or business model?
Program management
How do we create a program or project that has realistic success criteria, a map to get it done in a timely manner, with viable contingency plans for when—not IF—things go awry?
Competition
How do we effectively position ourselves to be leaders in academia, IT, research or special areas of interest?
People issues
How do we bring together a unified team to accomplish the organization’s goals?